Located at the convergence of Europe, Asia and Africa, Jordan is a country steeped in history and culture. The land has a commendable quality of life, one of the highest in the Arab world. With over 98% literacy rate, Jordan is one of the most literate countries in the world and aims to achieve a 100% literacy rate by the end of 2020. Growing its stature as an important international business and investment hub, Jordan offers a slew of unique advantages to foreign investors including competitive human resources, world-class infrastructure, top communication facilities, and ease of licensing and registration procedures. Jordan is internationally appreciated for its proactive moves in implementing reforms and policies to attract foreign investments. It is also one of the most popular tourist attractions, most progressive and safest regions in the Middle East.